my skin tone is cool and very fair, my perfect founadtion match is estee lauder's double wear in the shade 1c0 shell. My skin is not pink-ish, but pure cool tone almost looking blue-ish in the shade. most nudes look orange or too peachy on me, so i decided to give this a try and it's the best nude i've worn, and i am a huge fan of nude lip colors! i'll buy it again and again! it looks like my lips but better, it has a pink-ish shade, but still very natural mixed with beige, very calm shade, can be used for natural makeup or something more bold. Does't wash me out! Love it!