This is a lovely balm-type lipstick that can be built up to become more pigmented. I've been wanting a sheer red lip colour for a long time and 'Smoky red' is a beautiful moody red that is exactly was I was looking for. The packaging is very sleek and high-end and the formula isn't too glossy - more balmy that glossy - and can be blotted for a matte stain. I don't like formulas that feel heavy on the lips and thankfully, this is very light; it just sinks into your lips, and as you wear it, leaves a soft tint that gives a just-bitten appearance. The staying power is pretty good considering that it is hydrating, and its very easy to re-apply. It doesn't highlight the dry areas of the lips and has a light vanilla fragrance. I will definitely be purchasing other colours, since this formula and shade range are winners!